You can’t have it.
Well, isn’t that what you’ve been thinking? “Its crazy out there. So many people are suffering. I can’t take my price up now.”
How many new customers would be a boost to your revenues? 5? 10? Seriously, if you got a handful of new ideal clients would 5 or 10 be a big deal? If so, there’s a lot of opportunity for you because 10 new customers in your city, or state or region IS possible. Just think about that for a minute.
Your challenge is not that there aren’t enough companies to support you. Your challenge is that you’re not positioned for them to find you.
What do you need to do in order for them to find you?
What can you do to get stronger pricing, better revenues and better margins?
1. Define your niche; become an expert and charge for it.
2. Cultivate Evangelists; the best marketing that you can get is other people selling for you by talking about their experience with you.
3. Take a stand; be willing to put some skin in the game with a guarantee.
These are simple but incredibly potent strategies. But you don’t have to believe me. Try just one and judge for yourself.
By: Karyn Pettigrew
"Award winning small business expert and CEO of BeyondBlindSpots.com Karyn Pettigrew shows entrepreneurs how to stand out in the market so they struggle less, earn more and enjoy life."
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