The best deal in Negril swings open its doors on July 15, with the premiere of ROOMS on the beach, Negril. The 57-room Continental Plan (CP) hotel faces the Caribbean right on Negril's seven-mile beach, famed for its powdery white sand and spectacular sunsets. SuperClubs bought the three-acre site of the former Negril Inn last year, shutting its doors for a year of upgrades and improvements to the tune of US$4 million.

"ROOMS in Negril is SuperClubs' 10th all inclusive Jamaica property, and our second CP hotel," said John Issa, executive chairman of SuperClubs Resorts. "And with nightly rates starting at $100 per room, visitors will be hard-pressed to find a better deal in Jamaica."

ROOMS is a convenient base to such popular haunts as Rick's Café and Alfred's, as well as within walking distance to local restaurants, boutiques, and gift shops. The hotel features oceanview, beachfront and spacious family rooms, plus a swimming pool, onsite restaurant and bar, fitness center and internet café. SuperClubs launched the ROOMS brand in January 2005, with ROOMS, on the beach, Ocho Rios.

Beyond the shores of Jamaica, SuperClubs continues its westward expansion in Latin America with four resorts in the works. Breezes Playa Blanca slated for 2009 is SuperClubs' first resort in Panama and will feature 300 rooms and suites in the coastal community of Bijao. Breezes Buzios in Brazil will also have a mid-2009 opening date, with 300 rooms and suites, plus 100 villas, spa, mini golf course, and archery center. Breezes Recife, set along the northeast coast of Brazil, is a 250-room resort premiering in 2010. The 330-room Breezes Parati in southeast Brazil will also open in 2010.

These resort additions in Brazil and Panama, along with the new Jamaica resorts, effectively double SuperClubs' resort holdings in the region where it currently operates Breezes Costa Do Sauipe in Bahia, Brazil; Starfish Ilha de Santa Luzia, near Aracaju; and two Sonesta-flagged / SuperClubs-managed city hotels in Sao Paulo and Brasilia.

Every SuperClubs holiday is Super-Inclusive -- accommodations; meals, SuperSnacks, cocktails; unlimited use of sports facilities; entertainment; weddings; recreational activities; and hotel taxes -- with no tipping allowed. SuperClubs operates and independently markets affiliate Starfish and ROOMS resorts, and Jamaica's Negril Beach villa. For more information or reservations, contact SuperClubs at (800) GO-SUPER (or 1-800-467-8737) or visit their website at www.SuperClubs.com.